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ilicia
" premium elegance "
Brief:
Design a distinctive design language for illy's top-tier coffee machine that celebrates the brand heritage and sets it apart from the competitors.
Design Strategy
Industrial Design
Visualisation
* This is a school project with no association with illy.
Current line of illy products
competitor analysis
based on several factors
Research insights
Design Direction
The coffee maker is inspired by architectural silhouettes, giving the product a strong presence on the countertop. Clean surfaces and refined touch points create a satisfying daily interaction, while bold color contrast adds an emotional layer that balances the structured form and reflects Illy’s expressive brand character.
Architecture
Contrast
Emotional surfaces
Tactile interactions
CMF
Arya Sen, 36, Female, Single
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Freelance graphic designer in San Francisco.
Interest in the latest technology
Craft lover
Self-starter mindset
Curator
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This design offers a front facing UI interaction, with a large water container at the back
This option offers sharp and edgy looks with an inclined screen to better visibility
This option is inspired from architecture and curtains to blend well within interior spaces
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Using AI here, to quickly explore different ways CMF could be approached.
Using AI here, to quickly explore different ways CMF could be approached.
Final direction
and development
The final direction was selected based on the unique design language it can offer to the illy's line of products. It also emphasizes on user interaction for them to feel in control.
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I further developed the design to accommodate all the features with real life tech components inside.
Prototypes
and testing
True to scale prototypes with considerations of all the components insde to fit.
Features
Design details that are inspired by home elements like curtains, cutleries and more.
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