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ilicia
* This is a school project with no association with illy.
brief:
Design a distinctive design language for illy's top-tier coffee machine that celebrates the brand heritage and sets it apart from
the competitors.
form inspiration
Here I am trying to learn from products and design elements of products that are successful and trending in the market. This will help me to design for a better market fit.
persona and CMF plan
with WGSN
Arya Sen, 36, Female, Single
Freelance graphic designer in San Francisco.
Interest in latest technology
Craft lover
Self starter mindset
Curator
final direction
and development
The final direction was selected based on the unique design language it can offer to the illy's line of products. It also emphasizes on user interaction for them to feel in control.
I further developed the design to accommodate all the features with real life tech components inside.
prototypes and testing
I worked on several prototypes to arrive at the right height and scale of elements that can work together as a system.
Current line of products
competitor analysis
based on several factors
Research insights
This design offers a front facing UI interaction, with a large water container at the back
This option offers sharp and edgy looks with an inclined screen to better visibility
This option is inspired from architecture and curtains to blend well within interior spaces
Using AI here, to quickly explore different ways CMF could be approached.
Using AI here, to quickly explore different ways CMF could be approached.
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" premium elegance "
features
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Design details that are inspired by home elements like curtains, cutleries and more.