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ilicia
* This is a school project with no association with illy.
brief:
Design a distinctive design language for illy's top-tier coffee machine that celebrates the brand heritage and sets them apart from the competitors.
14 weeks project
Research
Ideation
Form visualisation
Prototyping
skills:
illy's current product line
Learning from the current product line and deciphering the design decisions.
Coffee B
L’OR BARISTA Coffee & Espresso System
Nespresso Vertuo Next Coffee Maker and Espresso Machine
competitor analysis based on these factors
The Bruvi® Bundle
User Experience
Taste
Size
Quality
Maintainance
Hygeine
Design
Beauty
Quality
Innovation
form inspiration
Here I am trying to learn from products and design elements of products that are successful and trending in the market. This will help me to design for a better market fit.
persona and CMF plan
with WGSN
Arya Sen, 36, Female, Single
Freelance graphic designer in San Francisco.
Interest in latest technology
Craft lover
Self starter mindset
Curator
concept exploration
form development &
AI visualization
Along with the 3d model, AI helped me to try many variations of the form and CMF in a very short time. This would have taken me days to figure out to exercise which just took me a couple of hours.
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final direction &
development
The final direction was selected based on the unique design language it can offer to the illy's line of products. It also emphasizes on user interaction for them to feel in control.
I further developed the design to accommodate all the features with real life tech components inside.
final design
prototypes and testing
I worked on several prototypes to arrive at the right height and scale of elements that can work together as a system.
features
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Design details that are inspired by home elements like curtains, cutleries and more.
research insights
I did a survey with over 70+ people under the age group of 20-40 years to understand user's experience with coffee machine and their preference in types
of coffee. These are the top 3 findings.
Need more control
prefer automatic milk frother
70% espresso, 30% latte